Pre-Suasion
Pre-Suasion
Beschrijving
Pre-Suasion (2016) is about the art of influencing. In particular, it reveals that influence is about more than the specific wording of a pitch; it’s about how the pre-suader plays on our emotions, making his product or agenda seem more important than it really is. A pre-suader – be it your mom or your teacher, an advertiser or a sales agent, the media or even cult recruiters – know how to set the stage and get the desired result.
Who should read
Social psychologists and behavioral scientists Company owners and entrepreneurs Marketing and advertising experts
About the author
Robert Cialdini is a professor of psychology and marketing at Arizona State University. He has spent years studying th…
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Pre-Suasion (2016) is about the art of influencing. In particular, it reveals that influence is about more than the specific wording of a pitch; it’s about how the pre-suader plays on our emotions, making his product or agenda seem more important than it really is. A pre-suader – be it your mom or your teacher, an advertiser or a sales agent, the media or even cult recruiters – know how to set the stage and get the desired result.
Who should read
Social psychologists and behavioral scientists Company owners and entrepreneurs Marketing and advertising experts
About the author
Robert Cialdini is a professor of psychology and marketing at Arizona State University. He has spent years studying the psychology behind influence and persuasion and is the author of the New York Times best-selling book Influence: The Psychology of Influence.
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