Start at the End
Start at the End
Beschrijving
Start at the End (2019) provides a highly practical, step-by-step approach to designing products and services that make an impact on the world. Drawing on behavioral science, the process begins with a simple question: How do we want our potential consumers to act? It then works backward to figure out how to make that vision a reality.
Who should read
Start-up employees looking for a way to shake up their industry’s playing field Leaders of established companies looking for their next big idea Entrepreneurs interested in applying behavioral science to their pursuit of business
About the author
Matt Wallaert is a behavioral scientist and entrepreneur. As the chief behavioral scientist at Mi…
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Start at the End (2019) provides a highly practical, step-by-step approach to designing products and services that make an impact on the world. Drawing on behavioral science, the process begins with a simple question: How do we want our potential consumers to act? It then works backward to figure out how to make that vision a reality.
Who should read
Start-up employees looking for a way to shake up their industry’s playing field Leaders of established companies looking for their next big idea Entrepreneurs interested in applying behavioral science to their pursuit of business
About the author
Matt Wallaert is a behavioral scientist and entrepreneur. As the chief behavioral scientist at Microsoft and the Clover Health insurance company, he has developed his unique approach to designing products and services through hands-on, real-life experience in multiple fields of business. Start at the End (2019) is his first book.
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