Sway
Sway
Beschrijving
Sway sheds some light on the mysterious forces that cause humans – usually rational and logical – to behave strangely or act without thinking. In short, the book explains why we often act irrationally.
Who should read
Anyone interested in behavioral psychology Anyone who has ever wondered about the science behind irrational behavior
About the author
Ori Brafman is a renowned organizational expert and regular consultant with Fortune 500 corporations. Rom Brafman is an award-winning teacher. Originally from Israel, the two brothers are now based in California.
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Sway sheds some light on the mysterious forces that cause humans – usually rational and logical – to behave strangely or act without thinking. In short, the book explains why we often act irrationally.
Who should read
Anyone interested in behavioral psychology Anyone who has ever wondered about the science behind irrational behavior
About the author
Ori Brafman is a renowned organizational expert and regular consultant with Fortune 500 corporations. Rom Brafman is an award-winning teacher. Originally from Israel, the two brothers are now based in California.
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