The 3-Minute Rule

The 3-Minute Rule

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Beschrijving

"By the end of three minutes, your audience will already be leaning yes or no on your proposal. From that point on, you can continue yammering for another 57 minutes, but the die is already cast." The 3-Minute Rule (2019) is an incisive guide to creating an ultra-concise, ultra-compelling pitch for any idea, product, service or company. Beginning with the provocative thesis that you have only three minutes to persuade a modern audience, it provides you with a blueprint for packing those three minutes with your best possible material. 

Who should read

Business people who need to pitch things in a corporate setting     Creative people who need to pitch things in the entertainment industry  Any…

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"By the end of three minutes, your audience will already be leaning yes or no on your proposal. From that point on, you can continue yammering for another 57 minutes, but the die is already cast." The 3-Minute Rule (2019) is an incisive guide to creating an ultra-concise, ultra-compelling pitch for any idea, product, service or company. Beginning with the provocative thesis that you have only three minutes to persuade a modern audience, it provides you with a blueprint for packing those three minutes with your best possible material. 

Who should read

Business people who need to pitch things in a corporate setting     Creative people who need to pitch things in the entertainment industry  Anyone else who needs to pitch something to someone

About the author

Brant Pinvidic is a veteran television producer, a C-level corporate consultant and an award-winning documentary film director. He has used his method of pitch development to successfully pitch over 300 TV and movie projects. They include the hit TV shows Bar Rescue and Extreme Makeover: Weight Loss Edition, both of which he was the executive producer for. He is also a columnist for Forbes magazine and the host of the popular podcast Why I’m Not. The 3-Minute Rule is his first book. 

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