The Apology Impulse
The Apology Impulse
Beschrijving
The Apology Impulse (2019) reveals how corporations have cheapened the act of saying sorry. These days, apologies are issued to customers for any perceived slight, with the sheer quantity making them meaningless. At the same time, corporations offer weak, jargon-filled fauxpologies in situations where real apologies are required. To save the apology, corporations need to learn how to say sorry wholeheartedly but only when strictly necessary.
Who should read
PR experts who want to learn how to connect with the public authentically Guilty parties who want to make amends, but don’t know how Sociology buffs who are fascinated by social rituals and human behavior
About the author
Sir Cary Cooper …
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The Apology Impulse (2019) reveals how corporations have cheapened the act of saying sorry. These days, apologies are issued to customers for any perceived slight, with the sheer quantity making them meaningless. At the same time, corporations offer weak, jargon-filled fauxpologies in situations where real apologies are required. To save the apology, corporations need to learn how to say sorry wholeheartedly but only when strictly necessary.
Who should read
PR experts who want to learn how to connect with the public authentically Guilty parties who want to make amends, but don’t know how Sociology buffs who are fascinated by social rituals and human behavior
About the author
Sir Cary Cooper is a professor of Organizational Psychology and Health at the Manchester Business School. He is president of the Chartered Institute of Personnel and Development as well as the Institute of Welfare. Sean O’Meara is a publicist and writer who founded the public relations consultancy Essential Content.
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