The Fortune Cookie Principle
The Fortune Cookie Principle
Beschrijving
The Fortune Cookie Principle (2013) is a practical guide to building a successful brand through powerful storytelling, a compelling vision and a clear purpose. These blinks explain how to tie your product to the meaning that potential customers seek.
Who should read
Entrepreneurs and business owners Marketing and communications strategists
About the author
Bernadette Jiwa is an Australian brand storytelling and marketing expert. She has written a number of bestselling books including Make Your Idea Matter and Marketing: A Love Story and blogs at thestoryoftelling.com.
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The Fortune Cookie Principle (2013) is a practical guide to building a successful brand through powerful storytelling, a compelling vision and a clear purpose. These blinks explain how to tie your product to the meaning that potential customers seek.
Who should read
Entrepreneurs and business owners Marketing and communications strategists
About the author
Bernadette Jiwa is an Australian brand storytelling and marketing expert. She has written a number of bestselling books including Make Your Idea Matter and Marketing: A Love Story and blogs at thestoryoftelling.com.
Deel je ervaring
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