The Mom Test
The two most important types of conversation you’ll have when founding a business are those with potential customers and those with potential investors. The Mom Test (2013) offers advice on nailing the information you really need from these meetings, and ensuring your business has the best possible foundation for success.
Who should read
Entrepreneurs just starting out Anyone with a business idea Anyone interested in customer communication
About the author
Rob Fitzpatrick is a tech entrepreneur and partner at Founder Centric, where he helps universities, businesses and EU-funded start-ups design and deliver better start-up education programs.
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
The two most important types of conversation you’ll have when founding a business are those with potential customers and those with potential investors. The Mom Test (2013) offers advice on nailing the information you really need from these meetings, and ensuring your business has the best possible foundation for success.
Who should read
Entrepreneurs just starting out Anyone with a business idea Anyone interested in customer communication
About the author
Rob Fitzpatrick is a tech entrepreneur and partner at Founder Centric, where he helps universities, businesses and EU-funded start-ups design and deliver better start-up education programs.
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
