The Smarter Screen
The Smarter Screen
Beschrijving
The Smarter Screen (2015) is a guide both for the start-up and established business to boosting your company’s digital presence in a media-saturated world. These blinks apply insights from behavioral economics to explain exactly how people think and respond to digital information on a screen.
Who should read
Anyone that produces or manages digital content Website designers and marketing managers People curious about what drives consumer choice
About the author
Behavioral economist Shlomo Benartzi is a professor and co-chair of the Behavioral Decision-Making Group at the University of California, Los Angeles’s Anderson School of Management. He also holds a doctorate from Cornell University's …
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The Smarter Screen (2015) is a guide both for the start-up and established business to boosting your company’s digital presence in a media-saturated world. These blinks apply insights from behavioral economics to explain exactly how people think and respond to digital information on a screen.
Who should read
Anyone that produces or manages digital content Website designers and marketing managers People curious about what drives consumer choice
About the author
Behavioral economist Shlomo Benartzi is a professor and co-chair of the Behavioral Decision-Making Group at the University of California, Los Angeles’s Anderson School of Management. He also holds a doctorate from Cornell University's Johnson Graduate School of Management.
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