The Tipping Point
The Tipping Point
Beschrijving
The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.
Who should read
Anyone who is interested in the way ideas spread Anyone who wants to learn how social epidemics break out Anyone who works in marketing, advertising or a related field
About the author
Malcolm Gladwell is a journalist and the author of five best-selling books, including Blink: The Power of Thinking Without Thinking and Outliers: The Story of Success.
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The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.
Who should read
Anyone who is interested in the way ideas spread Anyone who wants to learn how social epidemics break out Anyone who works in marketing, advertising or a related field
About the author
Malcolm Gladwell is a journalist and the author of five best-selling books, including Blink: The Power of Thinking Without Thinking and Outliers: The Story of Success.
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