Trendology

Trendology examines how brands can use social media such as Twitter to make direct contact with their customer base, and can benefit from tapping into trends in the social media conversation. In addition to social media theory, Trendology offers a step-by-step guide on how to build a successful social media program and succeed in real-time marketing.

Who should read

Anybody working in a company’s marketing department Anybody who wants to capitalize on the success of real-time marketing Anybody who wants to take their brand to the next level

About the author

Chris Kerns leads the analytics and research group at Spredfast, a social marketing consultancy that empowers organizations to connect with consumers through social media. He has set the digital strategy for some of the world’s largest brands, including Ford, Microsoft and Nike, and his research has appeared in publications such as The New York Times, Forbes, USA Today and AdWeek.