Why We Buy
Why We Buy
Beschrijving
Why We Buy draws on observations of real shoppers' behavior to understand the way people make purchases. It presents advice on how to design and tweak stores to optimize the shopping experience for customers, and thereby increase sales.
Who should read
Anyone interested in how retailers manipulate us into buying more Anyone who wants to open their own shop Anyone working in retail or hoping to work in retail
About the author
Paco Underhill is the founder and CEO of Envirosell, a consultancy which focuses on studying consumer behavior. Major clients include Adidas, Microsoft and McDonald’s.
Veelgestelde vragen
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
Why We Buy draws on observations of real shoppers' behavior to understand the way people make purchases. It presents advice on how to design and tweak stores to optimize the shopping experience for customers, and thereby increase sales.
Who should read
Anyone interested in how retailers manipulate us into buying more Anyone who wants to open their own shop Anyone working in retail or hoping to work in retail
About the author
Paco Underhill is the founder and CEO of Envirosell, a consultancy which focuses on studying consumer behavior. Major clients include Adidas, Microsoft and McDonald’s.
Deel je ervaring
Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.