Channel Management
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- Formaat:
Channel Management
Beschrijving
Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an on-going basis. Includes review of:
- The role of channel management as an foundation for successful marketing
- Investigating and selecting the right mix from a range of possible channels
- Managing and motivating down the line through the chain to ensure performance is maximised.
.
Content
- Introduction: distribution in a changing world
- What is channel management?
- Making it work
- Channels in action
- Refining the process
- Ten steps to making channel management work
- Glossary
Veelgestelde vragen
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an on-going basis. Includes review of:
- The role of channel management as an foundation for successful
marketing
- Investigating and selecting the right mix from a range of
possible channels
- Managing and motivating down the line through the chain to ensure performance is maximised.
.
Content
- Introduction: distribution in a changing world
- What is channel management?
- Making it work
- Channels in action
- Refining the process
- Ten steps to making channel management work
- Glossary
Deel je ervaring
Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.