Developing an Internet Marketing Strategy

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Beschrijving

With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy. The Internet is a dynamic system, with both companies and consumers having to adapt to the rapid pace at which it moves. For companies, this means that competition has become global. Target demographics are no longer geographically limited, expanding across countries and continents. These expansions, though, mean that companies have to adapt different types of strategies from what they are used to with offline marketing.

Online marketing is no longer an option; it is a necessity. Still, that’s not all bad news. Planning your Internet marketing strategy does not…

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With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy. The Internet is a dynamic system, with both companies and consumers having to adapt to the rapid pace at which it moves. For companies, this means that competition has become global. Target demographics are no longer geographically limited, expanding across countries and continents. These expansions, though, mean that companies have to adapt different types of strategies from what they are used to with offline marketing.

Online marketing is no longer an option; it is a necessity. Still, that’s not all bad news. Planning your Internet marketing strategy does not have to be a difficult task, particularly if the competition doesn't fully understand that the rules of Internet marketing are not the rules of traditional marketing. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics. First, let’s look at some preliminary aspects to Internet marketing as well as what exactly marketing is.

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Preface

Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more! – it can all be quite overwhelming.

In this textbook you will cover the essential topics that make up Internet Marketing as an activity.

It covers where the internet has been and where it is today and it describes what all of the main marketing activities are online.

Sean McPheat, a serial entrepreneur and internet marketing authority is the author of this publication. Sean owns many successful online businesses ranging from an International Training business through to dozens of mini sites selling different products and services online. Sean is the founder of the Internet Marketing Academy which aims to improve the standards of internet marketing around the globe. Sean has been featured on CNN, BBC, ITV, on numerous radio stations and has contributed to many newspapers. He’s been featured in over 250 different publications.

Sean is a high in demand consultant and speaker on topics related to internet marketing and making money online and estimates show that he has created over £20,000,000 of leads and £6,000,000 of sales all through the internet. That does not include all of the millions that he has helped his clients to make!

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