Making PPC Marketing Profitable
Beschrijving
The book covers how to get a positive return on investment from Google Adwords advertising guiding the reader through a step-by-step process. Exercises encourage the reader to follow each step, following a recommended approach to creating an Adwords account, a proven optimisation method that improves the number of leads generated, whilst at the same time, reducing overall advertising costs. By the end of the book, the reader will have a set of profitable advertising campaigns to meet targeted lead and sales goals whilst achieving a positive return on investment.
About the author
Greg Spence is a specialist in digital marketing, and a digital marketing advisor to several businesses. He spent …
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The book covers how to get a positive return on investment from
Google Adwords advertising guiding the reader through a
step-by-step process. Exercises encourage the reader to follow each
step, following a recommended approach to creating an Adwords
account, a proven optimisation method that improves the number of
leads generated, whilst at the same time, reducing overall
advertising costs. By the end of the book, the reader will have a
set of profitable advertising campaigns to meet targeted lead and
sales goals whilst achieving a positive return on
investment.
About the author
Greg Spence is a specialist in digital marketing, and a digital
marketing advisor to several businesses. He spent 27 years in the
computer industry in both a technical and marketing capacity, and
he ran marketing teams for some of the largest IT companies in the
world.
Greg has appeared on BBC Radio 2, BBC Radio 4, BBC Radio Kent,
and has spoken at conferences around the world.
Content
- Introduction
- PPC Mistakes Businesses Typically Make
- Google Adwords Overview
- The Process for Achieving a Return on Investment
- The steps to achieving a positive ROI
- Determine marketing goals
- Determine your daily budget
- Tracking your leads
- Match Adwords bidding options to marketing goals
- Find your keywords
- The steps to achieving a positive ROI
- Recommended Approach to PPC Advertising
- Google Adwords Account Set-up
- How to Optimise Your Account Performance
- Expanding Your Advertising Reach
- What to do next
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