Market Research
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- Formaat:
Market Research
Beschrijving
This book is an explanatory overview of what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business. It looks particularly at:
- The various kinds of research involved in marketing’s “finding out” process
- The role, purpose and usefulness of research
- The structure of a good research project
- An indication of the techniques and technicalities involved.
Content
- Introduction: Reducing Business Risk
- What Exactly Is Market Research?
- How Market Research Works
- A Research Project: A Structured Approach
- Summary: Ten Steps To Making Market Research Work
- Glossary
Veelgestelde vragen
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
This book is an explanatory overview of what falls under
the heading of market research, how it is conducted and how it
reduces the inherent risk of business. It looks particularly
at:
- The various kinds of research involved in marketing’s “finding
out” process
- The role, purpose and usefulness of research
- The structure of a good research project
- An indication of the techniques and technicalities
involved.
Content
- Introduction: Reducing Business Risk
- What Exactly Is Market Research?
- How Market Research Works
- A Research Project: A Structured Approach
- Summary: Ten Steps To Making Market Research
Work
- Glossary
Deel je ervaring
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