Customer Discovery (also possible as in-company program)

"Understand how to collect and analyse user data in order to develop new products and services your customers actually want."

Customer discovery is an essential qualitative research technique for developing new products and services. It’s all about understanding users’ behaviours, needs and desires and framing those into well-defined problems and opportunities. Without identifying your users core problems, launching a new product or service would be like a shot in the dark.

Topics:

• What is customer discovery and why is it so important?
• Exploring various tools and techniques to do customer discovery
• Exercise: practicing with several customer discovery techniques to gather customer insights
• Exercise: collecting data and making analysis of outputs and deliverables
• Exercise: interpretation of research findings and frame the right problems to solve
• Communication of main findings

This class is for professionals in the areas of:

• Marketing
• Product Management
• Business Development
• Innovation 

Your trainers

We’re part of the Makerstreet family. You will be trained by our designers, writers, creatives and coders with expertise throughout the full product life cycle. Our trainers have developed some of the digital products you’re using every day. They are passionate makers and teachers.

Train your team

We believe humans learn best, by doing. During our programs, your team gets to understand and experiment with practical methods and tools, and apply those directly to their current challenges.
The content is always customized to fit the context, culture and needs of your organization.

Let’s make it happen! 

Web: www.infuse.work
E-mail: hans@infuse.work
Tel: +316 29 243 215