Managing Authentic Relationships; een (Engelstalig) boek over relatiemanagement

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Beschrijving

In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level.

Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by:
- Expanding the organization’s strategy to a Relationship Management Strategy.
- Efficiently managing relationships and correctly mapping stakehold…

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In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level.

Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by:
- Expanding the organization’s strategy to a Relationship Management Strategy.
- Efficiently managing relationships and correctly mapping stakeholders.
- Embedding clear responsibility for relationship management throughout the organization.
- Measuring results and calculating the Return-on-Relationship.
- Developing strong networking skills and networkers who are able to act as eyes and ears for the organization.
- Organizing effective networking activities with measurable results.

This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop succesful relationship management without authentic relationships based on trust and reciprocity.

“This book on Strategic Relationship Management is mandatory literature for all who want to constructively build a world based on sustainable mutual benefits, where commerce blossoms and peace prevails.” - Dick Berlijn, former Commander in Chief of the Dutch Armed Forces

“This valuable book is about the lost art of personal attention; Very important in building networks and relationships!” - Alexandra Messervy, Founder and Chief Executive of The English Manner, formerly of the Royal Household of HM the Queen

“As personal relationships become more important in our accelerating and digitizing world, it is a huge benefit to finally have a book that defines Relationship Management as a true and required profession in any organization.” – Janine Dijkmeijer, CEO of Nederlands Dans Theater

INDEX:

Foreword by Franck Erkens
Preface by Jean Paul Wijers
Introduction by Prof René Foqué

Authentic Relationships

How do you want to be seen?
by Paul Mosterd, Deputy Director Hermitage Amsterdam
1. The Importance of Networks and Relationships
2. The Importance of Protocol in Networks

The future of protocol; how new rituals might modernize protocol in our highly individualized age
by Paul Spies, Director of Stadtmuseum Berlin

Protocol is an executor of the Strategic Relationship Management
by Tom Verbelen, Director Municipality of Antwerp

3. Developing a Networking Vision

Managing Relationships

Upward mobility
By Paul Mosterd, Deputy Director Hermitage Amsterdam
4. Relationship Management Strategy
5. Relationship Echelons and Stakeholder Management
6. Developing a Relationship Management Plan

Public Sector Strategic Relationship Management -
The Municipality of Antwerp’s story of facilitating benefits for the community
by Tom Verbelen, Director Municipality of Antwerp
7. Relationship Management Capabilities
8. Assessing the Return-on-Relationship
9. Relationship Performance Management

Making Relationship Marketing More Valuable
By Marike Dragt, Head of Relationship Marketing at ing Wholesale Banking
10. The Responsibility for the Strategic Relationship Management
11. Implementing a Relationship Management Strategy: Implementing Change

How a Refugee Organization Professionalized its Relationship Management
By Boukje de Haan, Head of Communication and Fundraising, Foundation for Refugee Students uaf

Successful Encounters

LinkedIn or Facebook?
By Paul Mosterd, Deputy Director Hermitage Amsterdam
12. Supporting the Networkers: Creating the Networking Tool Kit
13. Networking Events or Meetings

The authors
The Institute of Strategic Relationship Management
The postgraduate program Strategic Relationship Management
Glossary
Index
Thank you
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