Managing Authentic Relationships; een (Engelstalig) boek over relatiemanagement
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- De relatiemanagement is inclusief: het Engelstalige boek Managing Authentic Relationships (én een vertaling van de belangrijkste informatie uit het boek naar het Nederlands), alle lesmateriaal, ISRM certificaat, alle catering incl. 4 lunches.
Beschrijving
Een professioneel relatiemanagement geeft toegang tot de juiste netwerken; ISRM ondersteunt organisaties bij de professionalisering van het relatiemanagement
In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level.
Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by:
- Expanding the organization’s strategy to a Relationship Management Strategy.
- Efficiently managing relationships and correctly mapping stakehold…
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Een professioneel relatiemanagement geeft toegang tot de juiste netwerken; ISRM ondersteunt organisaties bij de professionalisering van het relatiemanagement
In an increasingly connected world, Strategic Relationship
Management is a vital capability for successful organizations. The
book Managing Authentic Relationships; Facing New Challenges in a
Changing Context focuses on building and managing a strong network
and reciprocal relationships for the entire organization by
implementing a professional relationship management approach at
strategic, tactical and operational level.
Professional relationship management makes valuable and measurable
contributions to the strategic goals of an organization by:
- Expanding the organization’s strategy to a Relationship
Management Strategy.
- Efficiently managing relationships and correctly mapping
stakeholders.
- Embedding clear responsibility for relationship management
throughout the organization.
- Measuring results and calculating the Return-on-Relationship.
- Developing strong networking skills and networkers who are able
to act as eyes and ears for the organization.
- Organizing effective networking activities with measurable
results.
This book also offers a holistic view. Managing authentic
relationships requires a shared understanding of what relationships
are. It is impossible to develop succesful relationship management
without authentic relationships based on trust and reciprocity.
“This book on Strategic Relationship Management is mandatory
literature for all who want to constructively build a world based
on sustainable mutual benefits, where commerce blossoms and peace
prevails.” - Dick Berlijn, former Commander in Chief of the Dutch
Armed Forces
“This valuable book is about the lost art of personal attention;
Very important in building networks and relationships!” - Alexandra
Messervy, Founder and Chief Executive of The English Manner,
formerly of the Royal Household of HM the Queen
“As personal relationships become more important in our
accelerating and digitizing world, it is a huge benefit to finally
have a book that defines Relationship Management as a true and
required profession in any organization.” – Janine Dijkmeijer, CEO
of Nederlands Dans Theater
INDEX:
Foreword by Franck Erkens
Preface by Jean Paul Wijers
Introduction by Prof René Foqué
Authentic Relationships
How do you want to be seen?
by Paul Mosterd, Deputy Director Hermitage Amsterdam
1. The Importance of Networks and Relationships
2. The Importance of Protocol in Networks
The future of protocol; how new rituals might modernize protocol in
our highly individualized age
by Paul Spies, Director of Stadtmuseum Berlin
Protocol is an executor of the Strategic Relationship
Management
by Tom Verbelen, Director Municipality of Antwerp
3. Developing a Networking Vision
Managing Relationships
Upward mobility
By Paul Mosterd, Deputy Director Hermitage Amsterdam
4. Relationship Management Strategy
5. Relationship Echelons and Stakeholder Management
6. Developing a Relationship Management Plan
Public Sector Strategic Relationship Management -
The Municipality of Antwerp’s story of facilitating benefits for
the community
by Tom Verbelen, Director Municipality of Antwerp
7. Relationship Management Capabilities
8. Assessing the Return-on-Relationship
9. Relationship Performance Management
Making Relationship Marketing More Valuable
By Marike Dragt, Head of Relationship Marketing at ing Wholesale
Banking
10. The Responsibility for the Strategic Relationship
Management
11. Implementing a Relationship Management Strategy: Implementing
Change
How a Refugee Organization Professionalized its Relationship
Management
By Boukje de Haan, Head of Communication and Fundraising,
Foundation for Refugee Students uaf
Successful Encounters
LinkedIn or Facebook?
By Paul Mosterd, Deputy Director Hermitage Amsterdam
12. Supporting the Networkers: Creating the Networking Tool Kit
13. Networking Events or Meetings
The authors
The Institute of Strategic Relationship Management
The postgraduate program Strategic Relationship Management
Glossary
Index
Thank you
Colophon (less)
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