Google Analytics Essential Training

Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available. Topics include: Setting up an account Installing tracking code on a site Reading the dashboard and understanding high-level metrics Understanding how visitors use and navigate web site content Analyzing visitor and traffic source reports Tracking AdWords and other marketing campaigns Planning and configuring goals Utilizing segmentation for deeper analysis Understanding the raw data and how it's collected Selecting and comparing date ranges Using flow visualization to see how visitors navigate through a site Identifying slow-performing pages Performing real-time analysis Using annotations and other best practices Configuring and analyzing internal site search Determining the best report view to use Navigating reports with tabs Cleaning up data with inline filters Sharing data and reports