Masterclass: The Pricing Toolbox
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Masterclass: The Pricing Toolbox
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Beschrijving
In this toolbox, we will show you which pricing research methods are available to determine the right price level. I.e. the price level resulting in long term growth, both in terms of volume and profit.
During the two days, you will get an extensive overview of all tools which are available within pricing research, ranging from simple methods such as monadic price testing to more advanced conjoint techniques. Each method will be discussed in detail using plenty of case studies covering a variety of industry sectors. At the end of the two days the attendees will be able to select those tools that are most applicable for them based on a good understanding of what these tools will bring to the…
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In this toolbox, we will show you which pricing research methods
are available to determine the right price level. I.e. the price
level resulting in long term growth, both in terms of volume and
profit.
During the two days, you will get an extensive overview of all
tools which are available within pricing research, ranging from
simple methods such as monadic price testing to more advanced
conjoint techniques. Each method will be discussed in detail using
plenty of case studies covering a variety of industry sectors. At
the end of the two days the attendees will be able to select those
tools that are most applicable for them based on a good
understanding of what these tools will bring to their business.
The seminar will convey insights that go beyond the classical assumptions and tools of price research and strategy.
This 2-day training intends to deliberately promote an exchange of participants‟ experiences in this field, and furthermore pick up on specific challenges that the participants face in their daily business practice.
Trainer: Nicole Huyghe is the founder of solutions-2, a dynamic and innovative research consultancy company specialized in statistical advice, analysis and training.
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Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.