Masterclass The Pricing Toolbox - Germany

In this toolbox, we will show you which pricing research methods are available to determine the right price level. I.e. the price level resulting in long term growth, both in terms of volume and profit.

During the two days, you will get an extensive overview of all tools which are available within pricing research, ranging from simple methods such as monadic price testing to more advanced conjoint techniques. Each method will be discussed in detail using plenty of case studies covering a variety of industry sectors. At the end of the two days the attendees will be able to select those tools that are most applicable for them based on a good understanding of what these tools will bring to their business.

OBJECTIVES
The intention of this seminar is to:

• Explain systematic errors that people repeatedly make when arriving at purchase decisions;

• Discuss real-life examples that exploit these errors through appropriate price strategies;

• Demonstrate how these findings can be used to improve classic pricing tools (e.g. conjoint analysis) without losing their advantages;

• Show how to effectively convert these insights into price promotions and price communication;

• Derive opportunities for implementing these findings into your own pricing approach and internal decision and controlling processes.

FOR WHOM ?
Members of the management team as well as marketing, market research,
product managers and pricing analysts – in short, anyone who deals with
pricing and its associated problems within a company.