Corporate Storytelling 101
WELCOME TO LEWIVERSITY
Virtually, on-demand and in-person. LEWIVERSITY is a dedicated marketing training programme. Hosted by industry experts, our courses are based on practical applications in the real world.
PR Module
Develop the skills you need to drive an effective communications strategy in our PR MODULE. Covering a wide range of topics from media relations and executive profiling to crisis communications and storytelling, learn from industry experts with decades of real-world experience.
Corporate Storytelling 101
Every successful PR or marketing campaign starts with a solid story. But how do you craft a corporate storyline? And how do you make your story relevant and trustworthy…
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
WELCOME TO LEWIVERSITY
Virtually, on-demand and in-person. LEWIVERSITY is a dedicated marketing training programme. Hosted by industry experts, our courses are based on practical applications in the real world.
PR Module
Develop the skills you need to drive an effective communications strategy in our PR MODULE. Covering a wide range of topics from media relations and executive profiling to crisis communications and storytelling, learn from industry experts with decades of real-world experience.
Corporate Storytelling 101
Every successful PR or marketing campaign starts with a solid story. But how do you craft a corporate storyline? And how do you make your story relevant and trustworthy?
The learning objectives for this course are the following:
- Research and analysis
- Creating a messaging framework
- Talking points & proof points
The instructor for this course is Sander van Buuren, Managing Director Strategy at Team Lewis. He is a former IT journalist with a heart for communications strategy, corporate storytelling and crisis communications.
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
