Brick by Brick
Brick by Brick
Beschrijving
Brick by Brick looks at the failures and ultimate success of one of the world’s most beloved brands: LEGO. By examining the management strategies that brought LEGO back from near-disaster, Brick by Brick outlines how innovation can be managed responsibly.
Who should read
Anyone who played with LEGOs as a kid Business leaders looking to yoke their innovation efforts into a coherent system Anyone interested in how LEGO almost collapsed, but came back stronger than ever
About the author
David C. Robertson is a former McKinsey & Company consultant who currently teaches at the Wharton School of the University of Pennsylvania. Bill Breen is a founding member and senior editor of Fast Company in ad…
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Brick by Brick looks at the failures and ultimate success of one of the world’s most beloved brands: LEGO. By examining the management strategies that brought LEGO back from near-disaster, Brick by Brick outlines how innovation can be managed responsibly.
Who should read
Anyone who played with LEGOs as a kid Business leaders looking to yoke their innovation efforts into a coherent system Anyone interested in how LEGO almost collapsed, but came back stronger than ever
About the author
David C. Robertson is a former McKinsey & Company consultant who currently teaches at the Wharton School of the University of Pennsylvania. Bill Breen is a founding member and senior editor of Fast Company in addition to the co-author of The Responsibility Revolution and The Future of Management.
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