Content Rules

Content Rules (2012) is a guide to content publishing that’ll help you implement effective and sustainable strategies. Regardless of whether you’re a social-media novice or a web-savvy pro, these blinks will guide you through the ins and outs of web-based content tools and social media sites, while offering plenty of helpful content tips along the way.

Who should read

Business owners looking to integrate content publishing into their marketing strategy People hoping to harness the power of social media to reach huge groups Creative professionals in any media who want to complement their skills with a flair for sales and marketing

About the author

Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers marketing resources and training to 442,000 subscribers. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, a Wall Street Journal bestseller. C.C. Chapman is a marketing consultant who, in addition to creating DigitalDads.com, co-founded the marketing company The Advance Guard. His previous positions include VP of New Marketing for the design-marketing firm, Crayon. [Ann Handley, C.C. Chapman: Content Rules] copyright [2012], John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.