Paid Attention
Paid Attention
Beschrijving
How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans and colossal consumer choice? Paid Attention (2015) discusses the fast-changing media landscape, and maps out strategies for success that reach beyond banner placement and pop-ups.
Who should read
Advertising creatives and executives Anyone interested in how digitization is changing consumption and attention People puzzled by new concepts of communication and behavior
About the author
Faris Yakob is the award-winning co-founder of Genius Steals, a global strategy and innovation consultancy. Paid Attention is his first bestselling book. Original: ©Faris Yakob 2015. This summary of Paid Attentio…
Veelgestelde vragen
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How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans and colossal consumer choice? Paid Attention (2015) discusses the fast-changing media landscape, and maps out strategies for success that reach beyond banner placement and pop-ups.
Who should read
Advertising creatives and executives Anyone interested in how digitization is changing consumption and attention People puzzled by new concepts of communication and behavior
About the author
Faris Yakob is the award-winning co-founder of Genius Steals, a global strategy and innovation consultancy. Paid Attention is his first bestselling book. Original: ©Faris Yakob 2015. This summary of Paid Attention 2015 is published by arrangement with Kogan Page.
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