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A/B Testing
We all know that the internet has changed the way we do business. After all, today nearly every company has a website, but how many busines…
The IT Marketing Crash Course
The IT Marketing Crash Course (2013) is a guidebook to accelerating your IT sales and growing your technology business. These blinks show y…
Permission Marketing
Permission Marketing (1999) confronts the conflicts and challenges that modern marketers face in the digital age and offers a viable altern…
Marketing 3.0
Marketing 3.0 is a handbook to the marketing strategies of tomorrow. These blinks explain how old tactics have grown outdated as people sea…
Ultimate Guide to Local Business Marketing
Ultimate Guide to Local Business Marketing (2016) shows you how to update your local business’s advertising strategy for the information ag…
This Is Marketing
This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, bu…
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing (1994) gives you the essential knowledge to build powerful marketing strategies. With practical, real-wo…
Marketing Above the Noise
Marketing Above The Noise (2015) guides you through today’s marketing world, helping you separate useful advice from useless noise. Advisin…
The One Week Marketing Plan
Many people think that marketing is difficult, requires tons of time, loads of money and lots of powerful connections, but The One Week Mar…
The Essential HR Handbook
The Essential HR Handbook (2008) is a guide to human resources management. These blinks are full of useful tools and important insights on …
Podcasting Marketing Strategy
Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, …
Guerrilla Marketing
Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing …
The End of Marketing
The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses m…
Effective HR Communication
In today’s competitive environment for talent, effective communication is crucial for showcasing human resource programs in a way that will…
Duct Tape Marketing Revised and Updated
Duct Tape Marketing outlines the most essential facts about effective marketing for your small business. It explains what techniques really…