The 1% Windfall
The 1% Windfall
Beschrijving
The 1% Windfall (2010) introduces the often-overlooked strategy of price setting and shows how companies can grow even further by making smart pricing decisions. How can a firm not only survive but also thrive amid stiff market competition or even inflationary periods or a recession? These blinks will help you find the path to attracting the customers you want and keeping those you have.
Who should read
Business owners unsure of how to price their products competitively Companies that want to reach the broadest possible market Customers interested in how exactly product pricing works
About the author
Rafi Mohammed is the founder of Culture of Profit, a consultancy that helps businesses devel…
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The 1% Windfall (2010) introduces the often-overlooked strategy of price setting and shows how companies can grow even further by making smart pricing decisions. How can a firm not only survive but also thrive amid stiff market competition or even inflationary periods or a recession? These blinks will help you find the path to attracting the customers you want and keeping those you have.
Who should read
Business owners unsure of how to price their products competitively Companies that want to reach the broadest possible market Customers interested in how exactly product pricing works
About the author
Rafi Mohammed is the founder of Culture of Profit, a consultancy that helps businesses develop and improve pricing strategies. With some 20 years of experience in his specialty, Mohammed has also authored other business books, including The Art of Pricing.
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