We Are All Weird
We Are All Weird
Beschrijving
We Are All Weird (2011) takes aim at the one-size-fits-all mentality that underlies much of our culture. For too long, marketers, manufacturers, and the media have approached the world as if all people were the same. With this perceptive manifesto, Seth Godin unravels the myth of the mass market, arguing that humanity is much more diverse, eccentric, and weird than it seems.
Who should read
Entrepreneurs and advertisers eager to reach niche audiences Cultural critics looking to understand our zany zeitgeist Weirdos, oddballs, and misfits everywhere
About the author
Seth Godin is an educator, entrepreneur, and author of 19 bestselling books including Poke the Box, Linchpin, and The Icarus …
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We Are All Weird (2011) takes aim at the one-size-fits-all mentality that underlies much of our culture. For too long, marketers, manufacturers, and the media have approached the world as if all people were the same. With this perceptive manifesto, Seth Godin unravels the myth of the mass market, arguing that humanity is much more diverse, eccentric, and weird than it seems.
Who should read
Entrepreneurs and advertisers eager to reach niche audiences Cultural critics looking to understand our zany zeitgeist Weirdos, oddballs, and misfits everywhere
About the author
Seth Godin is an educator, entrepreneur, and author of 19 bestselling books including Poke the Box, Linchpin, and The Icarus Deception. An internet all-star, Godin has given multiple TED Talks, appeared on hundreds of podcasts, and even had his blog named best of the year by Time in 2009.
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