Brand Building Basics

Walks through the basics of branding your business or yourself through consistency, communication, and effective collateral.In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success. Topics include: Understanding branding Looking at trends and a gallery of brands Positioning your brand in the marketplace Integrating images and style Developing a business promise Creating a style guide Trademarking your brand Tying together the print and web site design for a brand Avoiding common mistakes