Gary Raucher
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Gabriela Costa Grillo Marketing Strategy (Marketingstrategie)
"When I left business school, I was confident that I knew how to do marketing. “All you need to do is create a solid marketing plan, with the right marketing mix.” And after 6 years of working in a marketing department, I realize that it is not uncommon for companies to think the same way I did.
However, this course teaches us is that business that are successful go beyond the 4P’s. These businesses put marketing in the core of their company’s strategy; they do what Gary calls “Marketing”, with a big M.
With the right balance between theory from renowned marketing strategists and real-life practical examples, Gary’s clear, interactive and concise course teaches us all the components of a Marketing Strategy and how you can use them to achieve your business goals.
I am so glad to have followed this course. I left the room full of excitement and ready to start doing Marketing, with a capital M. I highly recommend this course to anyone who wants to learn how to bring their business to the next level." - 22-04-2017 09:30
"When I left business school, I was confident that I knew how to do marketing. “All you need to do is create a solid marketing plan, with the… alles lezen - 22-04-2017 09:30
An accomplished Marketing executive, Gary is recognised as a thought leader in building strong global brands and developing innovative communications. With more than 20 years of Marketing experience, Gary has a proven track record of demonstrating the power of Big M Marketing.
Prior to co-founding Big M, Gary has been the Global Head of Marketing at TomTom and the Global Head of Brand and Communications at Philips. In both roles, he led Marketing transformation programmes which accelerated business growth.
Earlier in his career, Gary worked as a senior change management consultant for Accenture and in brand management for the Quaker Oats Company. He holds an MBA from the Kellogg School of Management and an Economics degree from Cornell University.
starstarstarstarstar
Gabriela Costa Grillo Marketing Strategy (Marketingstrategie)
"When I left business school, I was confident that I knew how to do marketing. “All you need to do is create a solid marketing plan, with the right marketing mix.” And after 6 years of working in a marketing department, I realize that it is not uncommon for companies to think the same way I did.
However, this course teaches us is that business that are successful go beyond the 4P’s. These businesses put marketing in the core of their company’s strategy; they do what Gary calls “Marketing”, with a big M.
With the right balance between theory from renowned marketing strategists and real-life practical examples, Gary’s clear, interactive and concise course teaches us all the components of a Marketing Strategy and how you can use them to achieve your business goals.
I am so glad to have followed this course. I left the room full of excitement and ready to start doing Marketing, with a capital M. I highly recommend this course to anyone who wants to learn how to bring their business to the next level." - 22-04-2017 09:30
"When I left business school, I was confident that I knew how to do marketing. “All you need to do is create a solid marketing plan, with the… alles lezen - 22-04-2017 09:30
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