How Brands Grow
How Brands Grow
Beschrijving
In How Brands Grow, Byron Sharp tackles conventional marketing wisdom, disproving many of the conventional marketing myths with scientific facts and establishing some scientifically proven principles marketers should use.
Who should read
Anyone working in marketing Anyone interested in how science can affect marketing practice Anyone who wants to know how advertising works
About the author
Byron Sharp is a professor of marketing science at the University of South Australia. He has written over a hundred articles on research in marketing and focuses mainly on establishing empirical laws that can be used in marketing practice.
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In How Brands Grow, Byron Sharp tackles conventional marketing wisdom, disproving many of the conventional marketing myths with scientific facts and establishing some scientifically proven principles marketers should use.
Who should read
Anyone working in marketing Anyone interested in how science can affect marketing practice Anyone who wants to know how advertising works
About the author
Byron Sharp is a professor of marketing science at the University of South Australia. He has written over a hundred articles on research in marketing and focuses mainly on establishing empirical laws that can be used in marketing practice.
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