The Gen Z Frequency
The Gen Z Frequency
Beschrijving
The Gen Z Frequency (2018) offers a blueprint for brands seeking to connect and build meaningful relationships with Generation Z. In addition to providing insight into the minds of this growing demographic, the authors give actionable advice on content strategy, marketing, social media, and more.
Who should read
Brands and organizations trying to reach Generation Z Marketers looking to connect with youth culture Business owners seeking to identify their target audience
About the author
Gregg L. Witt is a youth marketing strategist. He has helped well-known brands including Procter & Gamble, Qualcomm and The Walt Disney Company create strategies that connect with Gen Z. In 2016, Gregg was na…
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The Gen Z Frequency (2018) offers a blueprint for brands seeking to connect and build meaningful relationships with Generation Z. In addition to providing insight into the minds of this growing demographic, the authors give actionable advice on content strategy, marketing, social media, and more.
Who should read
Brands and organizations trying to reach Generation Z Marketers looking to connect with youth culture Business owners seeking to identify their target audience
About the author
Gregg L. Witt is a youth marketing strategist. He has helped well-known brands including Procter & Gamble, Qualcomm and The Walt Disney Company create strategies that connect with Gen Z. In 2016, Gregg was named a “Top Youth Marketer To Follow” by Inc. magazine. Derek E. Baird is a youth digital strategist and social media expert. He has directed digital youth initiatives for brands such as Yahoo!, Facebook, and The Walt Disney Company.
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