Understanding Strategy - Brussels

"For any employee understanding of the key issues involved in planning, developing, communicating and implementing organizational strategy is an essential skill to have."

The strategy pursued by an organisation has a major influence on the day to day working lives of its employees and the contribution they make to achieving their organisation’s goals and objectives. This is true irrespective of the sector, type of organisation and the level at which an individual works. Therefore, an understanding of the key issues involved in planning, developing, communicating and implementing organisational strategy is essential.  
Using a broad range of contemporary management models and theories, the aim of this 3-day course is to provide an overview of these issues. After addressing the question ‘What exactly do we mean by strategy’ the course will then go on to examine the practice of strategic management along three broad lines:

Join us to learn and address your questions on:  

  The strategic analysis process and position

• How to perform a macro-environment analysis
• Understand the industry and sectors we operate in.
• What are the resources and capabilities we have?
• Who are the stakeholders and how is the governance of the firm?
• What about our history and culture!

  How to make strategic choices

• Which tools are available for business strategy formulation
• Should we use diversification?
• How different is strategy versus international strategy?
• But what about entrepreneurship and innovation?
• Mergers, acquisitions and alliances, do they work?

  How do we put strategy into action?

• How do we evaluate the organisational performance?
• Is the strategy suitable, feasible or acceptable?
• Is strategy always planned or can it be emergent?
• What are the effects on organisational structure and culture.
• The practice of strategy