Summerclass Pricing for Controllers - Belgium

Proper pricing of products and services is one of the key value creators for organizations. Unfortunately this remains in many European companies underexposed. However, a 1% improvement in price has an average impact of 15% on the EBIT of organizations. This is how performance pricing provides a higher value-added than most acquisitions or cost programs. As in most organizations, the pricing has no single owner, there remains a surprising amount of money on the table.

The program explores various aspects of pricing. It discusses topics such as pricing, the choice of volume or margin, pricing strategies, cost responsibility, the organization of the pricing process and various pricing techniques. Sufficient to explore, change or improve the pricing of your own organization at the end of the program!

OBJECTIVES
This course complements the existing knowledge of cost prices and cost
systems from the perspective of other functional areas, including marketing
and sales. It goes beyond where the controller normally looks. You have a
better understanding of the importance and impact of pricing on the
organization and its cash flows. Following topics will be discussed: pricing
strategies, pricing mechanisms in relation to the relative market position,
on the basis of best practices of appealing organizations. Afterwards, you
are better able to function as a sparring partner for CEO’s and business
executives.

FOR WHOM ?
- CFO
- Financial Executives
- Controllers
- Auditors
- ...