Recruitment: Writing Compelling Job Ads (English)

• Are you struggling with your job ads?
• Are your ads clear and complete at the same time?
• Do you find it difficult to stand out?

What's in it for me: that is the first question you have to answer in your job ads. What is there to gain for candidates? 

So get rid of that extensive introduction and that resounding middle part: start with the core. The reader is in a hurry and in order to keep their attention, they must quickly know what is in it for them.

During this comprehensive training of 5 hours, you will discover everything about truly compelling job ads that stand out. From the very best questions to ask during a job intake, grabbing attention with powerful copywriting, to optimization for the internet.

Moreover, you go home with your revised job advert. You'll also get 90 days of support and a 30-minute private online session with the trainer  Jacco Valkenburg. So even after this training, you will get help and feedback on your jobs.

This is how you write compelling job ads

Explore everything about:

A good start

• Asking the right questions during a job intake, including a handy template.
• Target group analysis and desk research.
• The unique and distinctive story of the vacancy and the organization.

Copywriting for recruitment

• The optimal structure of a job advert.
• The success formula ® for the right job title that is easier to find and more clickable.
• 20+ creative and powerful copywriting tips that anyone can apply right away.
• Many do's & don'ts, examples, and best practices.

Optimize

• Influencing principles and a really strong call-to-action.
• Good online findability; Search Engine Optimization (also Google For Jobs).
• Attention to inclusiveness and diversity.
• Measuring and testing effectiveness. 

Bonus:

• Rejection emails that generate positive responses.

⭐⭐⭐⭐⭐ Tara Zwenger, Account Manager IT

Had a super fun, interesting, and fascinating training from Jacco with regard to writing job adverts. Lots of interaction and you start working on your own job. Interesting information about the use of words and order of content. I recommend everyone to follow this training.

⭐⭐⭐⭐⭐ Keva Matadien, HR Officer

Due to the small group size, Jacco was able to give everyone personal tips for the vacancy that we submitted! This has allowed me to completely rewrite my vacancy in a targeted job advert! Highly recommended!

⭐⭐⭐⭐⭐ Lizette Korteweg, HR Advisor

Very positive in general, lots of practical tips. It's nice to be able to work with your text right away. We had a small group with room for individual attention. I will use the structure provided for future job ads.

In-company training tailored for you

Develop recruiting skills for your international team via our (online) incompany classes, with personal coaching. Experience the benefits:

✅ Immediate access to expert knowledge
✅ Align team practices and share experiences
✅ Flexible online or on-site sessions

Contact us for tailor-made advice and a quote for incompany training in English (or Dutch if you prefer).

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