Customer Journey Mapping (also possible as In-Company program)

"Learn how to identify and close gaps between the desired customer experience and the one actually delivered."

The Customer Journey Map is an excellent way to visualize the experiences a customer has across all touch points of your organization; from the first impression of your website to speaking with someone of your helpdesk.

It’s a great tool to see the world through the eyes of your own customers. This gives you the opportunity to identify and close gaps between the desired customer experience and the one actually received.

Program topics: 

• Introduction to customer journey mapping
• Exercise: creating a customer journey map
• Exercise: making a gap analysis to show where you are underperforming (or over performing) for your customers
• Exercise: how to adapt and decide next steps to create win-win initiatives for your customer and your organisation
• Problems and pitfalls of a customer journey map and how to avoid them

This class is for professionals in the area of:

• Marketing
• Product Management
• Business Development
• Innovation

Your trainers

We’re part of the Makerstreet family. You will be trained by our designers, writers, creatives and coders with expertise throughout the full product life cycle. Our trainers have developed some of the digital products you’re using every day. They are passionate makers and teachers.

Train your team

We believe humans learn best, by doing. During our programs, your team gets to understand and experiment with practical methods and tools, and apply those directly to their current challenges.
The content is always customized to fit the context, culture and needs of your organization.

Let’s make it happen! 

Web: www.infuse.work
E-mail: hans@infuse.work
Tel: +316 29 243 215